The Definition of the Alternatives is the Supreme Instrument of Power
The definition of the alternatives is the supreme instrument of power; the antagonist can rarely agree on what the issues are because power is involved in the definition. He who determines what politics is runs the country, because the definition of alternatives is the choice of conflicts, and the choice of conflicts allocates power.
E.E. Schattschnieider, The Semisovereign People: A Realist View of Democracy (emphasis in the original).